10 Great Customer Service Chatbot Examples

Last Updated: April 23, 2023

No matter the industry or nature of a business, there is always a scope to automate some customer communication channels for the growth and development of your business. In the current market, the customer can order food, book your movie tickets, return your defective product, or even get product recommendations on their little smartphone. Let us look at some best AI chatbot use cases that have enhanced customer experience and customer engagement.

1. Amtrak

Ask Julie by Amtrak, a passenger railroad service is one of the finest examples of chatbot implementation. Created to make booking reservations, finding information about policies, planning a vacation easier, Julie knows everything on Amtrak.com so you can find the information you need without needing to call their agents. Julie also has the ability to vocalize her answers, along with her written response.

2. Jackbox

Jackbox Games, Inc. is an American video game developer famous for The Jackbox Party Pack series. Leveraging HappyFox powered AI Chatbot, Gene provides answers to a plethora of questions ranging from “How to play the game?” and technical support to order related queries. Complimenting the live human interactions with a virtual assistant on their FAQ pages, helps customers find answers to their questions without having to make time-consuming phone calls to the support team helpline or put in a ticket.

3. Golden State Warriors

Golden State Warriors, one of the best NBA teams have embraced automation and technology like no other teams. Attracting over 1 million users, GSW’ Team Assistant on Facebook serves its users by providing users get information like live scores, video updates, reminders, and previews, buy merchandise, and navigation tips as Facebook notifications. They use chatbot is not to provide customer support, generate leads, or close sales but to drive customer engagement and improve the fan experience.

4. Sephora

Sephora, a French multinational retailer of personal care and beauty product,  was one of the earliest in the industry to adopt chatbots on Kik and Facebook Messenger called Sephora Assistant. Complimenting in-store services, the bot assists its users to book makeup appointments quickly, try on looks, match foundation shades, and much more. Sephora has reported an 11% higher conversion rate than any other channel to book makeover appointments, proving digital transformation to be groundbreaking in providing great customer service and a fun shopping experience.

5. H&M

Hennes & Mauritz AB, a Swedish multinational clothing retail company, implemented their first bot on Kik that would engage with users with the latest fashion picks, gamifying the experience for users, build a profile based on their personal taste, helping them with lead generation as they eventually redirect them to the e-commerce website for purchase. The company also implemented a virtual assistant on their website that can help users track orders, check stock, take payments, or even talk to a live agent.

6. Cathay Pacific

Accessible from their mobile app and website, Cathay Pacific has made it easier for customers to make reservations, answer questions about the latest travel restrictions, cancel bookings. Allowing their human agents to focus on tier II and III issues, their virtual bot, Vera also helps facilitate smooth handling of all inquiries pertaining to baggage allowance and provides the customers with seamless travel experience and higher customer satisfaction.

7. American Express

Now available on Facebook Messenger and  Amazon Alexa, the AmexBot by American Express has changed the way people do banking. A user can link their card to their Facebook account and can be notified of their purchases and Check balance. The bot is powered by Natural Language Processing capabilities, handling real-time queries, and FAQs easily. Through Alexa, a user can also check account balance, make payments, hear payment due dates, and check membership rewards.

8. Lark

With over 2 million customers, Lark provides personalized health plans, nutrition coaching, and unlimited check-ins for its users. Solutions range from hypertension care to diabetes management/prevention and general wellness. Co-developed by Harvard and Stanford University, the Lark bot leverages smart devices and Artificial Intelligence to empower its users.

9. Domino’s

Available on Facebook, Domino’s chatbots allow customers to place orders from popular items, links customer’s social media account to Dominoes account, help track supports delivery or carryout from a nearby location, and much more. Amazon Echo, Ford Sync, Samsung TV, Apple Watch, and via emoji are some other platforms, the hungry ones can order from. With over 70% of its digital transactions coming from mobile devices, Domino’s, the largest pizza chain in the world, has increased its customer base and has helped make the customer experience more seamless for its customers.

10. TechCrunch

TechCrunch, a technology magazine uses Chatbots to send users more personalized content. The recently upgraded version allows conversational interaction, improved natural language understanding, and unique features like negation understanding to make it easier for users to get the latest information about their favorite tech companies. A visitor can choose topics of their interest and the frequency to receive the articles helping them stay on top of the stories they care about.


The skyrocketing of Artificial Intelligence and Machine Learning has been a boon for the industry, creating user-friendly tools for organizations to stay in touch with their customers. With over two thirds (76%) of executives believing that stakes for innovation have never been higher, companies are greatly expanding their efforts to answer customers’ questions through self-service chatbots. If you’re looking for a solution that enables your customer service agents to attend to their customer needs better, don’t forget to check the HappyFox AI-powered Chatbot.