Writing Thank You Note to Your Customers: 5 Thank You Email Templates

When was the last time you wrote a personalized thank you email or a thank you letter to your customer? If your answer is “I don’t remember”, it’s time to rethink if you have valued your customers enough.

Gratitude is a gift that can be given to your customers without any expense. The culture of care can build your brand loyalty and cement your relationship with the customer.

According to a study conducted by Forbes, on average, 20% of a company’s customers are responsible for 80% of the future profits. So never miss an opportunity to thank your customers and do repeat business.

We have come up with this blog post to cover the idea behind writing perfect thank you emails to your customers and some templates that can come in handy for some common situations.

How to write good customer thank you emails?

It’s not as easy as it looks, thank you messages need to be thoughtfully written and genuinely put together to strike the chord of trust amongst your customers.

Here are some tips to make your thank you emails go from good to great:

Start off well with appropriate Subject lines 

Your subject line is the key factor in influencing the email open rates. So make sure your subject line captures the attention of your customer. Following are some good examples of subject lines that you can use:

  • We totally appreciate you as a customer
  • A message to {Name} 
  • Thanks! So glad you found us
  • Thanks for subscribing to {…} 
  • It makes us happy that you chose us
  • Thanks so much for your order
  • Thanks- here’s an offer for you

Express thanks and show appreciation

You can also prove the strength of your subject lines with the Subject Line Scorer.

Thank the recipient for whatever they gave you, whether it was a purchase, or referral, or a case study, express true gratitude. Say thank you, and state how much you appreciate what they gave you, and how it will help you.

Personalize the email

Customers appreciate the thank you emails better when they find the personal touch in the content. If you are writing a yearly thank you note to your customers, you can mention something significant that happened over the time they have been with you. Something like this:

“We just wanted to thank you for being our customer for a year now. Even better we got to see your company grow and take home the (insert the milestone/award etc.)”

Say thank you again

Say thank you again – The sign off is a chance to add in a last bit of personalization to the thank you. Close your letter with a final line, with something simple like: “Thanks again for your [Gift/Support/Purchase/Feedback].”

Use an appropriate closing

For business relationships, close your email with “Best regards …” or “Kind regards …” Other business-appropriate closings can include:

  • “Respectfully …”
  • “Cheers …”
  • “Sincerely …”
  • “Faithfully …”

Let’s have a look at some templates that might suit situations where you can thank your customers.

Tip: While email templates are great starting points for your own message, you should always edit a message to fit your situation. A personalized thank you card or email will make the best impression.

5 carefully crafted email templates that we would like to giveaway to you:

Thanking for customer loyalty

Dear [customer name],

We are delighted to tell you that you have now been our customer for a whole year! We would just like to say thank you for being a part of [your business]  family. We are very grateful for your continued patronage because we wouldn’t be here without loyal customers like you. 
Even better, we got to see your company grow and take home (insert the milestone/award etc.). We hope you progress even more in the years to come and we keep giving your support in achieving new heights.
Thank you, again, and have a great day!

Yours truly,
Your friends at [your business]

Collaboration on case study

Hi [Customer Name],

Thank you so much for your help with collaborating on our recent case study on your business. Your detailed explanation on how our business is helping you achieve your goals was really appreciated by our marketing team.

Your expertise on how to fit our product features with your business use case has left our product team in awe. This will not only help us build features to suit customer requirements but also help newer customers in your industry to pick up the best ideas for implementation.

We really appreciate the time and efforts you have taken towards helping us and so we would like to provide you with a 10% annual discount on your subscription.

We value your contribution and would like to thank you once again for being such a great customer.

Best regards,
[Your Name]

Thanking for blog subscription

Hi [Customer Name],

I’d like to extend a warm welcome and ‘thank you’ for subscribing to the [your company name] blog newsletter. 

We value your time and are committed to providing you with the best in class content with actionable steps you can take to grow your business. If we ever stray from that, just send me an email and we’ll do our best to get it sorted. 

In the meantime, I’d love to hear from you about why you’ve subscribed to our list, and what you’re interested in learning about. So long as you reply to this email, I promise I will too.
If you need anything, please feel free to give me a shout at [your email].

Again, welcome!

[Your name]

Thanks for your purchase – E-commerce 

Dear [customer name],

Thank you for visiting us and making your first purchase! We’re glad that you found what you were looking for. 

It is our goal that you are always happy with what you bought from us, so please let us know if your buying experience was anything short of excellent. [Share a survey link]. 

We look forward to seeing you again. Have a great day!

Warm Regards,
Customer Support Team

Thanking for Customer Feedback

Hi [Customer Name],

Thanks for completing the survey about your experience using [Product]! Your feedback helps us improve our offerings and help troubleshoot for you and other customers, so I really appreciate you taking the time. 

You made a good point about [feature name] on our mobile app. This feature will not only help you but make life easy for other customers as well.
We really appreciate and would like to thank you for your contribution to making [your company name] better.

Customer Success Manager


Well crafted “Thank you” notes are the first thing your customers will remember about your product or service. To be able to express gratitude to customers in the right way and at the right time can prove to be a game-changer for your business. 

So keep a thank you note handy always and tweak your brand communication with email templates mentioned above and you will find improvements in relationship with your customers.