Lead Generation Bots: A Funnel-Driven Approach to Sales Chatbots

Last Updated: April 6, 2021

If your website is the window to get impressions from site visitors, then a chatbot could be your door to new leads and inbound traffic. Want to know how? In this post, we will look at how chatbots are primarily used for leveraging the wide-ranging benefits of lead generation.

Before we jump into the “how” aspect, let’s understand the benefits of using a lead generation chatbot.

Using a lead generation chatbot can help:

  • Grab customer attention on your website or landing page in a non-intrusive way.
  • Generate meaningful leads and provide a great customer experience.
  • Automate lead generation, save cost, and improve response time.
  • Address customer FAQs in real-time and proactively provide relevant information to users.
  • Get additional leads from Social media and Facebook messenger integration.
  • Connect prospects with human agents as quickly as possible when there is a complex query.

So a lead generation chatbot does not just take care of your top of the funnel leads but also reduces friction on their conversion journey and the best part? Chatbots are available 24/7 to interact with potential customers and do their job while human agents are offline. 

How to use chatbots for lead generation?

Now that we have a better understanding of why lead bots are an essential aspect of your lead-generation process, let’s understand how to use them effectively.

Capture the attention of website visitors 

The first step to lead generation is to get your website visitors to stay longer and engage them.  Grabbing the attention of website visitors is one of the tough nuts to crack for marketers.  A chatbot is a suitable candidate that can welcome website visitors and can also have meaningful triggered messaging that can get visitors to provide their details.

This is how TravelTriangle – a travel company welcomes visitors and helps them plan their trips.

Replace forms with lead generation bots

If you are expecting your customers to hunt for contact forms to place requests or ask questions before purchasing from your website then you are missing out on a lot of business.

Having a chatbot on your website can replace lifeless contact us forms with conversations. Chatbots can play a dual role: providing solutions to customer queries and getting their contact information for lead nurturing by your marketing and sales team. Your CRM can get leads from chatbot directly.

Chatbots can also decide what to ask next based on the previous reply from the customer, thereby providing tailor-made questions based on customer interest. With lead generation chatbots, companies can acquire more qualified leads compared to a simple lead generation form.

Generate Quality Leads and Improve Conversion Rate

Chatbots can do the initial filtering of leads and collect the necessary information. If you are having a balanced approach of using a combination of live chat and chatbot, chatbots can do the basic segmentation and quality check before the lead is handed off to a live chat agent. This process saves agents time and repeated effort on qualifying leads before they can help them.

Educate the audience and offer lead magnets

Having a clear message on the chat window on what the bot is going to offer can be a nice trick to educate visitors and give them a short summary of what you have to offer.

Even better you can create  powerful lead magnets like webinars and ebooks, then equip your AI chatbot to offer these lead magnets spontaneously or when visitors engage to ask a question. 

This gives your visitors a reason to provide their details and get something in return. In the long run these can be nurtured by your marketing campaigns and can convert into paid customers.

Schedule Appointments with Lead Bots

When a customer is interested to take a demo or schedule an appointment he might find the website lead gen form to be a lengthy one and might drop off from booking an appointment for your product or service.

Chatbots can reduce this drop off rate by scheduling appointments while chatting with the customers on the go. More bookings, more conversions, and more sales.

The Last Word

With this post, we hope you have got some lead generation strategies you can adopt easily with chatbots and improve your sales. Whether you are looking for the best customer support or lead gen, chatbots can handle different use cases, so you can focus on your core business. 

Looking to get a  chatbot up and running for your website? Get a demo with our product specialist today!